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Advertiser Agreement

Last updated: October 18, 2026

This Advertiser Agreement ("Agreement") governs your use of the Chosen ad network (https://chosen.ad) as an advertiser. The Chosen ad network is operated by Banche Labs, Inc. References in this Agreement to "Banche Labs," "we," "us," or "our" refer to Banche Labs in its capacity as operator of the Chosen ad network.

By submitting an ad to Chosen, you agree to be bound by this Agreement.

Eligibility

You must hold a Banche Labs account to use Chosen as an advertiser.

You must be at least 18 years of age to use Chosen as an advertiser. You may hold multiple advertiser accounts, but we monitor for gaming and abuse and reserve full discretion to act on detected manipulation — including suspension, termination, and balance forfeiture. There is no business-only requirement; individuals and hobbyists may advertise.

1. Account Information

You must provide true, accurate, current, and complete account information and keep it current. Inaccurate or outdated information is grounds for suspension or termination. Self-descriptions (such as organization name and billing details) are supplementary; we evaluate actual materials, not claims about them.

2. Submitting Ads

You may submit ad creatives ("Ads") to the Chosen network for distribution to publishers. Each Ad must include the required creative elements (such as title, copy, image, and destination URL) and comply with our content standards.

Each Ad's destination URL must point to a live, accessible page. We may verify the destination at any time and may reject or remove Ads whose destination is inaccessible, materially different from what was submitted, or otherwise non-compliant.

You are solely responsible for all Ads you submit, including their content, truthfulness, and compliance with applicable law. Our review process, whether automated or manual, may not detect all policy violations. Ads remain subject to review and may be rejected or removed at any time, for any reason, at our discretion. The fact that an Ad is accepted or displayed does not constitute our endorsement or approval of its content.

3. Content Standards

You represent and warrant that your Ads:

  • Are truthful and not misleading
  • Comply with all applicable laws, including advertising regulations and FTC endorsement guidelines
  • Do not infringe any third party's intellectual property, privacy, or other rights
  • Comply with the Chosen Acceptable Use Policy
  • Contain only content for which you hold all necessary rights and authorizations
  • Are not for products or services directed at children under 13, and do not link to landing pages directed at children under 13

You are solely responsible for the content, truthfulness, and legality of your Ads. Chosen does not verify advertiser claims and makes no representations about the compliance of any Ad.

Your membership in a group may impose additional content and association standards beyond the Acceptable Use Policy. These standards are determined by the platform as part of group management.

4. License

By submitting an Ad, you grant Banche Labs a worldwide, royalty-free, sublicensable license to use, host, store, reproduce, display, distribute, and create derivative works of your Ad creative for the purposes of operating the Chosen ad network. This includes displaying your Ad to Curators during selection, displaying it on publisher properties, and using it in aggregate reporting and network marketing materials.

This license continues for as long as your Ad remains on the network. When you withdraw an Ad, we will make reasonable efforts to cease displaying it, though cached copies may persist for a limited time.

5. No Guaranteed Placement

Submitting an Ad does not guarantee it will be shown to any publisher or selected by any Curator. Chosen's algorithms determine which Ads appear in which selection sets. Curators make the final selection. You pay for availability in the pool, not for guaranteed volume.

6. Budget and Billing

You commit a total value (budget) for each Ad or campaign. The system assigns bids dynamically to balance selection rates across the inventory. You do not set bids.

  • Credits are the internal accounting unit. You may earn credits by hosting ads (if you are also a publisher) or purchase credits with cash.
  • Billing is in advance. Purchased credits are non-refundable.
  • If an Ad is rejected after payment, the associated credits will be returned to your balance.
  • Credits may be cashed out. The mechanism, rates, and minimum threshold are described in the dashboard and may change. The cash value of credits is determined by the platform and may be $0.00 — no cash-out entitlement exists until we set a non-zero value.
  • Credits cannot be sold, traded, or transferred to other participants.
  • We reserve the right to withhold payment pending investigation of suspected fraud or invalid activity, retroactively adjust credit balances for invalid activity (including fake clicks, bot traffic, and artificial engagement), and debit accounts for activity subsequently determined to be invalid.

7. Advertiser Controls

You may:

  • Block specific publishers from seeing your Ad in future selection sets. Blocks are forward-looking and do not affect past selections.
  • Pull a live Ad from a publisher who has already selected it, removing it mid-cycle. Pulls may be subject to fees, rate limits, or forfeiture of committed spend, as pulling breaks a commitment to the publisher.
  • Withdraw an Ad from the network entirely.

You may not target specific publishers. Chosen's algorithms control which publishers see which Ads.

8. Reporting

We provide reporting on your Ad's performance, including:

  • Selection rate (selections / times included in selection sets)
  • Impressions (selection-phase and published-phase)
  • Click-through rates
  • Publisher breakdown (which publishers had access and which selected)

Reporting data is provided for your internal use. You may not use publisher-level data to harass, retaliate against, or publicly identify specific publishers.

9. Feedback

All feedback, suggestions, evaluations, reviews, and freeform explanations you provide through the platform are assigned to Banche Labs. This includes boundary curation feedback, peer assessments, and any other input to the platform.

10. Indemnification

You agree to indemnify, defend, and hold harmless Banche Labs, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses arising out of or related to: (a) your Ads; (b) your violation of this Agreement; or (c) your violation of any third party's rights or any applicable law.

11. Warranty Disclaimer

THE CHOSEN AD NETWORK IS PROVIDED "AS IS" AND "AS AVAILABLE." BANCHE LABS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE AD AVAILABILITY, PLACEMENT VOLUME, REVENUE LEVELS, UPTIME, ADVERTISER OR PUBLISHER QUALITY, OR THE ACCURACY OF REPORTING DATA.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BANCHE LABS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE CHOSEN AD NETWORK.

IN NO EVENT SHALL BANCHE LABS' TOTAL AGGREGATE LIABILITY EXCEED THE AMOUNTS YOU HAVE PAID TO OR RECEIVED FROM BANCHE LABS IN THE SIX (6) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED US DOLLARS ($100), WHICHEVER IS GREATER.

13. Termination

Either party may terminate this Agreement at any time. You may terminate by withdrawing all Ads and closing your advertiser account. We may terminate or suspend your advertiser access at any time, for any reason, with or without notice.

Termination without cause: Upon termination without cause, any remaining credit balance will be paid out per the standard payout schedule, provided the balance meets the minimum threshold. Credits purchased within the preceding 30 days may be refunded.

Termination for cause (fraud, AUP violation, breach): All credit balances are forfeited. No payout of pending compensation and no refund of purchased credits.

14. Changes

We may modify this Agreement from time to time. We will notify you at least one month before material changes take effect. Continued use of the network after the notice period constitutes acceptance of the modified terms. Non-material changes (typo fixes, clarifications that do not alter rights or obligations) may take effect immediately.

15. Dispute Resolution

This Agreement is governed by the laws of the State of Delaware, without regard to its conflict of law provisions.

Any dispute arising out of or relating to this Agreement shall be resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. Arbitration shall be conducted in New Castle County, Delaware. The arbitrator's award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Class action waiver. All disputes must be brought in an individual capacity, not as a plaintiff or class member in any purported class, consolidated, or representative proceeding.

Jury trial waiver. Both parties waive any right to a jury trial.

Statute of limitations. Any claim arising under this Agreement must be brought within one (1) year after the cause of action accrues, or it is permanently barred.

To the extent arbitration is found unenforceable (including in EU jurisdictions where mandatory arbitration may not be enforceable against consumers), disputes shall be resolved exclusively in the state and federal courts located in New Castle County, Delaware.

16. Assignment

Banche Labs may assign this Agreement without your consent. You may not assign or transfer this Agreement, or any rights or obligations under it, without prior written consent from Banche Labs. Any unauthorized assignment is void.

17. Contact

If you have questions about this Agreement, contact us at:

Banche Labs, Inc. legal@chosen.ad