Last updated: October 18, 2026
This Platform Agreement ("Agreement") governs your integration of the Chosen ad network (https://chosen.ad) into your multi-tenant service. The Chosen ad network is operated by Banche Labs, Inc. References in this Agreement to "Banche Labs," "we," "us," or "our" refer to Banche Labs in its capacity as operator of the Chosen ad network.
By registering as a Platform with Chosen, you agree to be bound by this Agreement.
Eligibility
You must hold a Banche Labs account to register as a Platform.
Platforms are business entities. Individual age requirements do not apply; entity registration and authorization handle eligibility. You must provide true, accurate, current, and complete registration information and keep it current. Inaccurate or outdated information is grounds for suspension or termination.
1. Platform Role
A Platform integrates Chosen to offer ad hosting to its users. You manage your own user authentication and delegate Curator authority to your users for their respective scopes (profiles, pages, or properties within your service).
You are responsible for your users' conduct as Curators on the Chosen network.
2. Registration and API Access
Upon registration, you receive a Platform API key for server-to-server communication with Chosen. You are responsible for keeping this key confidential and for all activity conducted using it.
You may not share your API key with third parties or expose it in client-side code.
3. Curator Terms Acceptance
You must bind your users to the Chosen Curator Terms before they act as Curators. Two approaches are supported:
Terms incorporation: Your service's terms of service includes a clause stating that users agree to the Chosen Curator Terms. Users accept at signup with your service. This approach is required when ad hosting is non-opt-in (e.g., ads appear by default on free-tier accounts).
Direct click-through: The Chosen SDK presents a Curator Terms dialog on the user's first Curator action. This approach is viable only when ad hosting is opt-in (the user explicitly enables it).
You must use approach 1 if your service includes ad hosting as a default feature of any tier. You choose the approach appropriate to your integration; you are responsible for ensuring valid acceptance.
Chosen provides:
- Canonical Curator Terms at a stable URL (https://chosen.ad/curator-terms)
- Incorporation language you may include in your terms of service
- SDK support for click-through acceptance when you prefer that approach
4. User Identity and Tokens
You issue signed identity tokens for your users. These tokens identify the Curator and their scope within your Platform. You are responsible for the accuracy of identity claims in tokens you issue.
Chosen trusts your tokens for Curator identification. If a token is compromised or misused, you must notify us promptly and revoke the affected tokens.
5. SDK Integration
You integrate Chosen's SDK widgets into your service's user interface. The SDK handles ad display, selection, impression tracking, and engagement measurement. You control the container and surrounding UI; the SDK renders its internal content.
You must not modify, intercept, or tamper with SDK communications, tracking, or rendering.
You must provide representative surfaces showing the SDK integration in context on your live service. Self-descriptions of your integration are supplementary; we evaluate actual surfaces. We may access these surfaces at any time for SDK verification and automated characterization.
6. Data Sharing
By integrating Chosen, you authorize the sharing of the following data between your service and Chosen:
- To Chosen: User identity tokens, scope identifiers, scope characteristics relevant to ad matching
- From Chosen: Ad creatives, selection sets, selection state, aggregate performance data
You must disclose Chosen's data collection in your privacy policy, including that ad selection, impression, and engagement data is shared with Chosen. Chosen's Privacy Policy describes how we handle this data.
The relationship between Chosen and you regarding personal data collected through the SDK is governed by the Data Processing Agreement, which is incorporated into this Agreement by reference.
7. Revenue Sharing
Revenue sharing terms, rates, and payout schedules are specified in a separate commercial addendum to this Agreement, which is referenced by and incorporated into this Agreement. Revenue sharing may differ by Platform based on volume, integration depth, and negotiated terms. We will notify you at least one month before material changes to revenue sharing terms take effect.
8. Platform Responsibilities
You agree to:
- Maintain a current integration with the Chosen SDK
- Ensure your users have validly accepted the Curator Terms before acting as Curators
- Not manipulate, fake, or inflate ad impressions, selections, or engagement data
- Not block, hide, or modify Chosen SDK rendering in ways that misrepresent ad content
- Respond promptly to Chosen's requests regarding user conduct, content violations, or data issues
- Comply with applicable law regarding ad disclosure, data protection, and consumer rights
- Comply with the Chosen Acceptable Use Policy
Your integration may be subject to group membership that imposes additional content and association standards beyond the Acceptable Use Policy. These standards are determined by Chosen as part of group management.
9. License
You grant Banche Labs a worldwide, royalty-free, sublicensable license to: display your name and integration in directories, reporting visible to other participants, and network marketing materials; and to access representative surfaces for SDK verification and automated characterization.
We may list you in marketing materials, customer lists, or case studies. You may opt out of marketing use by contacting us.
10. Feedback
All feedback, suggestions, evaluations, reviews, and freeform explanations you or your users provide through the platform are assigned to Banche Labs. This includes boundary curation feedback, peer assessments, and any other input to the platform.
11. Indemnification
You agree to indemnify, defend, and hold harmless Banche Labs from claims arising out of: (a) your users' conduct as Curators; (b) your integration of the SDK; (c) your violation of this Agreement; or (d) your failure to properly bind users to the Curator Terms.
12. Warranty Disclaimer
THE CHOSEN AD NETWORK IS PROVIDED "AS IS" AND "AS AVAILABLE." BANCHE LABS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE AD AVAILABILITY, REVENUE LEVELS, UPTIME, AD OR ADVERTISER QUALITY, OR THE ACCURACY OF REPORTING DATA.
13. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BANCHE LABS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT.
IN NO EVENT SHALL BANCHE LABS' TOTAL AGGREGATE LIABILITY EXCEED THE AMOUNTS YOU HAVE PAID TO OR RECEIVED FROM BANCHE LABS IN THE SIX (6) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED US DOLLARS ($100), WHICHEVER IS GREATER.
14. Termination
Either party may terminate this Agreement with 30 days' written notice. We may suspend your Platform access immediately for material violations.
Upon termination, your users' Curator access through your Platform ceases. Any ad selections in progress will complete their current cycle. You must remove the Chosen SDK from your service within 30 days of termination.
Termination without cause: Any pending revenue share will be paid out per the commercial addendum's schedule, provided the balance meets the minimum threshold.
Termination for cause (fraud, AUP violation, breach): All balances are forfeited. No payout of pending revenue share.
15. Changes
We may modify this Agreement from time to time. We will notify you at least one month before material changes take effect. Continued use of the network after the notice period constitutes acceptance of the modified terms. Non-material changes (typo fixes, clarifications that do not alter rights or obligations) may take effect immediately.
16. Dispute Resolution
This Agreement is governed by the laws of the State of Delaware, without regard to its conflict of law provisions.
Any dispute arising out of or relating to this Agreement shall be resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. Arbitration shall be conducted in New Castle County, Delaware. The arbitrator's award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.
Class action waiver. All disputes must be brought in an individual capacity, not as a plaintiff or class member in any purported class, consolidated, or representative proceeding.
Jury trial waiver. Both parties waive any right to a jury trial.
Statute of limitations. Any claim arising under this Agreement must be brought within one (1) year after the cause of action accrues, or it is permanently barred.
To the extent arbitration is found unenforceable, disputes shall be resolved exclusively in the state and federal courts located in New Castle County, Delaware.
17. Assignment
Banche Labs may assign this Agreement without your consent. You may not assign or transfer this Agreement, or any rights or obligations under it, without prior written consent from Banche Labs. Any unauthorized assignment is void.
18. Contact
If you have questions about this Agreement, contact us at:
Banche Labs, Inc. legal@chosen.ad